Lets face it. The price gouging for booze at sporting events, concerts, cruises is unreal. I recently paid $9 for a sixteen ounce draft beer at a show. Some of you might be thinking, “Well that’s not so bad. I’ve paid much more.” Therein lies the problem. Prices for goods will continue to rise no matter what. It’s just the way things work, but the price for liquor and beer at events are climbing at astronomical rates. Why? Because they can. People want a cold beer at a good rock show, and they will pay for it. The distributors figure, “Why not charge out the ass for it then?”
If you break down that $9 beer I mentioned previously you can see how bad I was getting overcharged.
A 15 gallon keg = 1920 ounces
1920 ÷ 16 = 120
Average cost of a keg = $85 (less the deposit)
85 (cost of keg) ÷ 120 (number of 16oz beers) = .70 (cents per 16oz beer)
I was getting charged almost 13 times as much for the cost of the beer. Doesn’t seem fair, right? Now I’m sure many venues/situations call for different pricing. Some higher, and some lower. But in almost all the situations, the prices are completely out of hand. This is a large part of the their profit to say the least. Well some genius has found away to cheat and bring your own booze, and save a ton of money. Most places let you bring your own water as long as it is in a sealed bottle. Well how the hell do you get liquor into a sealed a bottle without breaking the seal? Watch the instructional video and find out.